Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity.
Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business.
Creating your brand strategy can be easily done. Contact us today and we’ll show you how.
What is Branding and how important is it to your marketing strategy?
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
Bloggertalk.com has a great post on 4 ways to strenghten your brand, click this link below to read article.
OTHER IMPORTANT ARTICLES
How to Use Social Media to Build Your Brand Locally - by Rod Kirby
You’ve Waited, We’re Here. Hype International launches it’s new website Jan 18th 2012! We’re excited about the new move, the new company, the new staff. We are expecting to grow very rapidly this year and the skys are the limit. We understand one thing and have a strong focus on it, Learning Yourself.
As a brand or company grows, one thing it must do first is know who and what it is, and from there educate others about your company. As business owners, you should seek every oppertunity to make your brand better. Your business is a brand and your brand is your business. What you do with your brand is your business, but if you don’t take care of your brand, you are not taking care of your business. Make since?
Hype International will help you learn what it is about your brand that can be elavated to a higher level through internet marketing, creating or redesigning your website, call to action marketing materials, and business strategy consultation. We help small and large businesses grow with the confidence of success of a strong presence online.
We understand that budgets are low because of the economy, but this is why our marketing experts and team of designers and web developers understand how important it is to get the biggest bang for your buck. We’re not your typical marketing agency. We are a Marketing Agency that specializes in Branding, Photography and Design, providing small and large business the opportunity to promote and enhance their services by creating effective and prominent strategies to strengthen long term and short term goals.
Learn more about our services, by clicking here.
Don’t forget to visit our mobile site while on the go at m.hypeintl.com
Hype International Marketing Agency
201 17th Street, Suite 300
Atlanta. GA 30363
Mondays - Thursdays 9 AM - 5 PM
Fridays 9 AM - 5 PM